Web Advertisers Team for Ad Effectiveness Measurement
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Market research firm PC Data Online and advertising tracking company Leading Web Advertisers (LWA) this week partnered to develop a service that helps advertisers gauge the effectiveness of their campaigns.
The teams are putting together PC Data Online's sample Internet population of more than 100,000 home users with LWA's ad tracking. The intention is to provide a comprehensive evaluation of how well spending translates to audience delivery.
"This joint effort responds to one of the primary question of buyers and sellers of web advertising -- how effective is a given advertising campaign," says Michael Kubin, a director of LWA.
"The marriage of PC Data Online's rich audience data with LWA's invaluable history with over 23,000 brands has created a measuring tool that we believe is second to none in the business."