NBA, USA Networks in Multi-Media Marketing Agreement
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Financial terms of the agreement weren't disclosed.
The deal calls for USA Networks to promote NBA.com, market NBA merchandise, and run NBA programming. Several of its media properties will participate in the effort, including Home Shopping Network, Short Shopping, Ticketmaster Online-CitySearch, USA Network, SCI FI Channel, and USA Broadcasting.
Through USA Networks' Electronic Commerce and Services division, the company will also help the NBA with marketing, publishing of catalogs, customer service, and fulfillment.
"This new area of integrated electronic commerce in all its forms is wonderfully illustrated by this new association and our being able to structure it with the vaunted marketing professionalism of the NBA is our great good fortune," says Barry Diller, chairman and chief executive officer, USA Networks.
The agreement between the two companies builds on an existing relationship in which USA Films is the official distributor of NBA video and Ticketmaster provides ticketing services to 27 of 29 NBA teams.