AOL, Footlocker.com Strike $21.5 Million Marketing Deal
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The alliance gives all of the brands prominent placement on the Shop@AOL marketplace. Footlocker.com will also receive promotion on AOL's Sports Channel and other sports properties across America Online.
The agreement gives Foot Locker anchor tenancy in the Athletic Shoes & Apparel and Sports & Fitness Department within each of AOL's e-commerce destinations. Foot Locker will also get placement on drkoop.com, a partner of AOL's.