Accipiter Opens Sales and Operations Facility In Europe
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Accipiter Inc. said it created Accipiter Ltd. to promote Accipiter AdManager solutions and services to markets outside of North America.
Accipiter Ltd., headed by Charles Ashley, general manager of European Operations, will market to customers in Australia, Europe, Middle East, South America, and the Pacific Rim. The operation will build upon existing relationships with such customers as beeb@ the BBC, EMAP, and ZDNet Europe, Accipiter said.
"With our new facility in London, we are able to improve customer relations by building satisfaction programs, and increase our occupancy in these key world markets," said Chris Evans, Accipiter CEO.
Accipiter provides solutions for targeted advertising and comprehensive tracking of visitors to Web sites. The current version contains multi- dimensional demographic inventory management, refined targeting, agency data exporting, and "up-to-the-minute" campaign management features.