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EWRX Taps Adsmart to Sell, Serve its Ads

EWRX, a company that operates specialty automotive sites, and whose name is pronounced e-works, this week chose CMGI-owned Adsmart to rep its sites, joining the company's Automotive Network.

What that means, exactly, remains to be seen, since Adsmart, and sister ad network, Flycast Communications, are set to be acquired by Engage Technologies. The shape that the company will take is still being worked out.

Still, the deal definitely lets Adsmart sell ads on EWRX sites, which include www.classicar.com , www.classictruckshop.com and www.motorhood.com.

EWRX will continue to sell ads through its in-house sales department, which has close working relationships with many auto aftermarket and specialty vendors and manufacturers.