Kokopelli New Media Launches VH1 Save the Music Site
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VH1 Save The Music is the music channel's public-education campaign about music education. The new site is also accessible via the VH1 Online site and "keyword VH1" on America Online. Billings were not disclosed.
The Save The Music campaign was created to help restore music education to America's public schools and to raise awareness that music education dramatically increases early brain development and improves overall academic performance.
The campaign raises money to buy new musical instruments for schools in need. The 1997 New York City pilot program restored and supported instrumental programs in more than 80 public schools.