RealTime IT News

Mimeo.com Taps Martin Agency as AOR

Mimeo.com, a company that prints and binds documents that businesses send in over the Internet, on Friday chose the Martin Agency as its first agency of record.

The start-up cited the Martin Agency's branding work as its reason for choosing the agency. The first collaboration, which will involve several media, is expected to appear in the spring.

Mimeo.com is targeting businesses with its service, stressing the ease and convenience of having business documents printed without having to leave your desk. It will likely compete with Kinko's, which has been successful providing printing services for small businesses.

"Mimeo.com is the next logical step in our digital and time starved economy," says John Adams, Jr., chairman and chief executive officer at The Martin Agency. "This will be an exciting concept to launch."

The start-up is likely to have plenty of dough to promote itself, too. Mimeo.com's backers include Hewlett-Packard and Draper Fisher Jurvetson/Draper Fisher Jurvetson Gotham.