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CultureFinder.com Taps Biederman Kelly Krimstein & Partners

In what it says is a move to gear up its advertising efforts, CultureFinder.com on Monday signed Biederman Kelly Krimstein & Partners (BKK&P) to be its advertising agency.

The cultural events information and ticketing site has already been working with BKK&P in its national advertising campaign. Print ads with the tagline "Your Internet Home for the Arts" began running in December, and the campaign was stepped up in January to include online and radio ads.

BKK&P is a full-service advertising agency whose clients include New York University, General Motors, The New York Times' 96.3 FM WQXR, Time Inc. and Procter & Gamble's ParentTime.com, and Medscape.com Professional Services.