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Cogit.com Selects Expert Communications as Direct Marketer

Online direct marketing and analysis firm Cogit.com on Tuesday called in a direct marketer of its own, hiring Expert Communication to become its marketing and advertising agency of record.

In January, Cogit.com closed a $14 million round of financing, and it expects to be spending most of that money on a series of marketing campaigns, which will begin in March.

The first campaign, which will consist of print ads and direct marketing, is aimed at building brand recognition for Cogit.com and generating sales leads. The effort is aimed at reaching e-commerce marketers who are just beginning to look into targeting.

"The only e-commerce players that will survive are the ones that learn how to optimize customer relationships on the Web. That is what our campaign is about," says Hollis Chin, vice president of marketing at Cogit.com.

Cogit.com brings together offline consumer data with online interests and behavior. Its clients include Consumer Broadcast Group, iGo Corporation, Nexchange Corp., STL, ThirdAge Media, Tower Records, Women.com Networks, and Zbuyer.com.