Cogit.com Selects Expert Communications as Direct Marketer
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In January, Cogit.com closed a $14 million round of financing, and it expects to be spending most of that money on a series of marketing campaigns, which will begin in March.
The first campaign, which will consist of print ads and direct marketing, is aimed at building brand recognition for Cogit.com and generating sales leads. The effort is aimed at reaching e-commerce marketers who are just beginning to look into targeting.
"The only e-commerce players that will survive are the ones that learn how to optimize customer relationships on the Web. That is what our campaign is about," says Hollis Chin, vice president of marketing at Cogit.com.