RealTime IT News

24/7 Media, NetZero Enter Into Marketing Deal

24/7 Media and NetZero on Wednesday struck a marketing deal that calls for the advertising firm to sell ads on the free ISP and send out e-mail marketing messages to its customers.

The 24/7 Media sales force will sell run-of-site banner ads and more highly-targeted (and highly-priced) ads aimed at NetZero users based on their surfing habits, and their demographic, geographic and psychographic profiles. 24/7 Media will also send out targeted e-mails to NetZero users.

"As we continue to grow, it's critical that we leverage the strength of our sales force by partnering with an organization that can help us maximize the effectiveness of our targeting capabilities and the yield of our advertising products," says Mark Goldston, NetZero chairman and chief executive officer.

NetZero has been one of the most high-profile of free ISPs most of which are depending heavily, if not solely, on advertising revenue to survive.