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LifeMinders.com Snares Healtheon/WebMD as Advertiser

LifeMinders.com, the company that e-mails reminders to subscribers, on Friday signed Healtheon/WebMD to sponsor its health category and place ads and content in more than 9 million health-related e-mail messages.

Financial terms of the agreement weren't disclosed.

The deal calls for LifeMinders.com (LFMN) to integrate Healtheon/WebMD (HLTH) advertisements and content into e-mail messages to people who request health-related reminders. Ads for Healtheon/WebMD will also occasionally appear in other LifeMinders.com categories.

Healtheon/WebMD earlier this week made a $4.99 billion acquisition, snapping up healthcare management firm Medical Manager Corp. and its online subsidiary CareInsite, Inc. in an all stock deal. The deal boosted the company's business-to-business efforts, while the LifeMinders.com ad buy goes at building the consumer side of the health care firm.

In recent weeks, LifeMinders.com has trumpeted nine long-term advertising contracts it says are worth a combined $18 million. Other leading advertisers who have signed with the company include Mercata, myGeek.com, PETsMART.com, InsWeb, Homewarehouse.com, Ourhouse.com, HomeGain.com, eNutrition and 800Predict.com.

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