LifeMinders.com Snares Healtheon/WebMD as Advertiser
Page 1 of 1
LifeMinders.com, the company that e-mails reminders to subscribers, on Friday signed Healtheon/WebMD to sponsor its health category and place ads and content in more than 9 million health-related e-mail messages.
Financial terms of the agreement weren't disclosed.
The deal calls for LifeMinders.com (LFMN) to integrate Healtheon/WebMD (HLTH) advertisements and content into e-mail messages to people who request health-related reminders. Ads for Healtheon/WebMD will also occasionally appear in other LifeMinders.com categories.
Healtheon/WebMD earlier this week made a $4.99 billion acquisition, snapping up healthcare management firm Medical Manager Corp. and its online subsidiary CareInsite, Inc. in an all stock deal. The deal boosted the company's business-to-business efforts, while the LifeMinders.com ad buy goes at building the consumer side of the health care firm.