Execs & Accounts for September 17, 2003
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Carat Interactive has promoted Jim Nichols as VP of communications planning, a new agency practice set up to help clients devise more effective online marketing programs.
Previously director of strategic planning at Carat, Nichols has also developed marketing programs for a list of brands that includes Clorox, Sega, Quaker Oats and Microsoft.
"With this new practice, we can provide even more counsel to help our clients get extraordinary results from integrated marketing initiatives," said Sarah Fay, president of Carat Interactive. "Jim's extensive client-side media and advertising background makes him instrumental to growing this service."
In part to promote a partnership with Kodak, The Warner Brothers Network has launched a photo-based Weblog for Allison Mack, an actress on Smallville, the network's show about Superman's teen years. Fans of Mack and her show can follow action on the set and look at photos taken with a new disposable digital camera from Kodak.
Kodak customers will also get a bonus CD from the WB Network with their prints and their Kodak picture CD.
Just in time for fashion week, Diane von Furstenberg has launched a new Web site promoting her Fall 2003 "License to Thrill" collection. Visitors to the online destination can view a timeline of the comeback designer's career, from 1972 to the present; purchase lingerie and maternity wear; or read news about Furstenberg and the fashion world.
Online direct marketer CoolSavings has struck a distribution deal with iVillage to add the women's portal to its Web-based coupon network. Under the agreement, iVillage members searching for coupons can access and print offers quickly.
"CoolSavings' agreement with iVillage is a natural fit," said Matthew Moog, CEO of CoolSavings. "Both companies have a strong female member base and provide content and services to help women get the most out of their busy lifestyles."
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