Execs & Accounts for September 22, 2003
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E-mail marketer CheetahMail has added Bebe and Sure Fit to its client list. CheetahMail will provide these companies with its suite of e-mail marketing products and services, including segmentation, data analysis and strategy.
"CheetahMail's reporting and segmenting tools offer deeper levels of personalization and ensured deliverability of our e-mails", said James Slusser, Web director of Sure Fit.
Denver agency 23airmail has launched the first phase of a four-part campaign for the Colorado Ballet, a new client as of July 2003. The interactive agency has just launched a Web site and e-mail program for "Don Quixote," the first of four ballets the company will produce this season. Other productions in 2003-2004 will include "The Nutcracker" and "Peter Pan."
Additionally, 23airmail is now finalizing an investment relationship with rival digital shop Red Robot, according to Tom Flanagan of Red Robot.
Online marketing tech provider Travidia has named James Fitzpatrick as senior VP of sales. Fitzpatrick spent seven years at Catalina Marketing Corporation in a variety of senior sales positions. Before Catalina, he held sales and marketing posts at SmithKline Beecham and Johnson & Johnson.
Travidia's technology puts print advertisements and circulars into online, searchable databases for newspapers and retailers.
For more breaking news on account action and executive moves, visit ChannelSeven.com