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DoubleClick Sets Up Vertical Sites to Service Advertisers

Advertising leader DoubleClick on Wednesday unveiled a network of six vertical sites aimed at positioning the company as an expert resource for advertisers.

The sites also allow DoubleClick (DCLK) to get specific about how online marketing can help advertisers in a variety of industries. Like the company's ad network categories, the sites are organized into six verticals: Auto, Business, Entertainment, Tech, Travel, and Women & Health.

"From the start, DoubleClick has been fully committed to providing ongoing education to our client base about their specific industry," says Beth-Ann Eason, vice president and group publisher of the DoubleClick Network. "The Online Resource Centers further validates this commitment."

Each site will consist of industry-specific news feeds, research, campaign case studies, events and resources, and a guest editorial.