RealTime IT News

ClassMates.com Chooses Beyond Interactive for Online Campaign

High school alumni site ClassMates.com on Thursday signed Beyond Interactive as its agency of record and kicked off a three-month, $3 million online advertising blitz.

The interactive agency will place all online media and develop banner ads designed to attract those interested in rekindling relationships with former high school friends.

The ClassMates.com has signed up four million users, and it hopes to add more with this campaign.

"We have been searching for an agency that could capture the flavor of our brand and add their own unique perspective and personality," says Randy Conrads, president of ClassMates.com.

"Because Beyond Interactive's singular focus is on-line advertising and branding, we believe their approach will take our business to the next level of awareness."