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Cyber Dialogue Acquires Yankelovich Partners Division for $10.3 Million

Consumer researcher Cyber Dialogue, which filed for its initial public offering last week, on Thursday acquired Applied Management Marketing (AIM), the database marketing division of Yankelovich Partners, for $10.3 million in cash and stock.

Terms of the agreement require Cyber Dialogue to fork over $3 million in cash and 881,676 shares of common stock, which the company values at a total purchase price of $10.3 million. Both companies are majority owned by entities associated with Wand Partners, a private equity investment firm.

The acquisition gives Cyber Dialogue access to AIM's marketing database development and analytical services, such as predictive modeling and segmentation. The company also gains 21 new employees and AIM's client base.

"We expect this acquisition to augment Cyber Dialogue's Internet customer relationship management services through the addition of expert personnel and existing clients," says Mark Esiri, chief executive officer of Cyber Dialogue.

The company on February 18 filed for an initial public offering, in which it hopes to raise $75 million. It says it plans to use the money mainly for working capital and capital expenditures, as well as for potential new acquisitions.