Worldlyinvestor.com Inks Content Deal with AltaVista
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Financial terms of the agreement weren't disclosed.
Worldlyinvestor.com has, in the past couple of months, stepped up marketing efforts, focusing especially on its international content. Most recently, it signed a distribution deal with ElClick.com, an online community for US Hispanics. Earlier, it signed a content agreement with Yahoo!.
The deal with AltaVista calls for Worldlyinvestor.com to provide daily and weekly stories covering individual stocks, mutual funds, regional investment opportunities, as well as financial analysis on specific industry sectors. Users will also get Worldlyinvestor.com headlines when they search for a particular stock or mutual fund quote.
The AltaVista Live! World Channel is the company's effort to capitalize on the popularity of its Babel Fish translation service, by building international content around it.