RealTime IT News Partners with RadicalMail for Multimedia Campaigns

E-mail marketing firm is hooking up with RadicalMail, so that it can offer its clients streaming audio and video content, and e-commerce functionality.

The move follows a similar one by competitor MessageMedia, which agreed to use RadicalMail's technology back in January. RadicalMail also has deals with and ClickAction.

"Audio and video are becoming integral parts of Internet life and RadicalMail's technology is the best way for us to get audio and video out to our users," says Tom Detmer, president and chief executive officer of

The deal will allow to sell clients on sending movie and TV clips, live action cartoons, music, rich media advertisements, and product demos. believes its clients might want to leverage existing audio and video creative by sending it to prospects, or existing customers, via e-mail. clients include Sony Music Entertainment, Charles Schwab, MSNBC Interactive, First Union, and Tribune Media Services.