FusionOne Selects Agencies for $30 Million Brand Campaign
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Black Rocket will establish the overall brand strategy and message, while SF Interactive will handle digital duties. The media mix will include national television, print and online.
The primary objective for the campaign will be to raise awareness of fusionOne's technology, which allows users to easily sync data on various devices. For example, a person might want to synchronize a desktop calendar with one on a Palm Pilot.