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Tupperware.com Chooses Lot21 as Interactive AOR

Tupperware.com, the online arm of food storage, preparation, and serving product retailer Tupperware Corp., on Monday tapped Lot21 to be its interactive agency of record.

The Tupperware.com site is part of the Tupperware Corp.'s strategy to expand its sales channels to the Internet, after long depending on salespeople that held parties in homes. In recent years, the company has also introduced mall kiosks and television sales.

"Together, Lot21 and Tupperware are working to attract more users to the Tupperware brand as well as generate new leads for the sales force using the best technology to do so," says Kate Everett-Thorp, president and chief executive officer of Lot21.

"Tupperware was one of the early pioneers of the direct selling model, popularizing the way products were marketed and distributed on the party plan. With Tupperware.com, Tupperware is leveraging the power of the Internet to directly reach and to better serve its customers."

In addition to banners, rich media, and e-mail programs, Lot21 is using InterLane Media technology, which delivers flash animated ads to flat-panel displays positioned at check-out lanes in stores.

These ads will be displayed in test markets across the country. Lot21 is also doing strategic consulting, and user interface and usability testing for Tupperware.com.