RealTime IT News

Broadband Start-up On2.com Launches National Campaign

Hot on the heels of the debut of On2.com's movie channel -- On2Movies.com -- the company is kicking off a multi-million dollar marketing effort, set to launch March 1.

Exact figures on spending weren't disclosed.

The campaign, which features the company's tagline, "Where Broadband Lives," is aimed at raising consumer awareness, but the company also hopes to drum up clients for its business-to-business side, which offers technology and services to help companies develop broadband content.

Print ads will appear in The Industry Standard, Media Week, New York Times, USA Today, The Wall Street Journal and Wired, as well as entertainment publications including The Hollywood Reporter and Variety. The online effort targets portals including Yahoo!, AOL, Excite@Home and Snap, as well as specialty sites such as MP3 and Emusic. Other online outlets for the campaign include Road Runner, Shockwave, Launch, Pogo, Scour and iFilm.

The campaign was created by Seattle-based Imagio Technology Advertising. It will run throughout the year, and is expected to ramp up as the audience for broadband, and the number of companies seeking broadband technology, grows.