Makers of S&H Green Stamps Make a Play for Online Business
Page 1 of 1
Remember S&H Green Stamps, that venerable loyalty currency introduced in 1896? Well, it's making a comeback, if new investors have anything to say about it.
These new investors, led by a member of the founding Beinecke family, are launching S&H greenpoints.com, their entry into the online loyalty marketplace.
"S&H greenpoints is a complete marketing tool for retailers," says Rod Parker, president of S&H greenpoints.com.
"It represents the most valuable branded digital rewards currency available, offers both online and offline ways to earn and redeem points, and offers consumers a convenient and universal way to earn rewards."
Those points can then be redeemed for rewards or donated to charity through an alliance with the United Way. The rewards include movie tickets, CDs, travel options, or other merchandise.
S&H greenpoints has the benefit of a nostalgic name, but it's arrived late at the online loyalty game. More established players include MyPoints.com, FreeRide.com, Promotions.com CyberGold, and Netcentives.
The company has forged offline relationships with a few retailers, such as Foodtown (a metropolitan New York-based grocer), Virginia-based Red Front Super Market and J&J Food Center in Pontiac, Michigan. And letters of intent have been signed with online partners more.com and ShopEaze.com. But S&H greenpoints.com has a lot of catching up to do, if it plans to make a serious play.