RealTime IT News Taps to Drive Traffic

Online direct marketer Friday struck a one-year, seven-figure deal with, that will bring's free and trial offers on's site.

The deal is aimed at bringing FreeShop a minimum of 1.5 million new customers. Specific financial terms weren't disclosed.

"This exclusive agreement is a great opportunity for us to bring millions of new consumers to the FreeShop Network and to reinforce FreeShop's position as the leading site for free and trial offers," said Tim Choate, president and chief executive officer of (FSHP).

"Over the last six months we have received excellent results from various marketing activities on and we are excited to expand this relationship."

The deal teams two of the online world's most up-and-coming methods of customer acquisition -- promotions and free trial offers.

Under the terms of the agreement, FreeShop is guaranteed traffic through prominently featured banners, buttons and text links. FreeShop also gets placement in's e-mail newsletter, and it will be the exclusive sponsor of the "free and trial offers" tab on every page.