Loyalty Players Extend Reach with Catalina Marketing Deals
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Catalina Marketing has points of presence at 13,000 grocery stories across the nation, issuing coupons to consumers at the check-out counter in response to what they have purchased. The company last week forged an alliance with another loyalty marketer -- MyPoints.com -- in which the two companies took equity stakes in one another and agreed to co-market one another's services.
The agreement with FreeRide.com calls for Catalina Marketing to leverage its technology, so that as many as 160 million shoppers can automatically earn FreeRide points for grocery purchases in more than 13,000 supermarkets.
The deal with Cybergold involves Catalina's SuperMarkets Online division. It calls for the two companies to create a co-branded Web page to allow Cybergold members to save money on their weekly groceries. Consumers will receive an instant reward for visiting and printing the special page.