RealTime IT News

24/7 Media, Infogate Seal Ad, Equity Deal

Ad firm 24/7 Media Thursday took an undisclosed equity stake in Infogate, which makes a financial information toolbar, and became the exclusive advertising sales rep for the toolbar.

Financial details of the transaction weren't disclosed.

"Infogate is a breakthrough Internet service and desktop tool that will provide a unique vehicle for advertisers to engage consumers," said David Moore, 24/7 Media's (TFSM) president and chief executive officer.

"24/7 Media looks forward to working closely with IFN to make Infogate one of this year's most exciting new products."

Infogate is the flagship product of Internet Financial Network (IFN), which develops tools that delivers personalized business, financial, and general news. IFN also owns WhisperNumber.com, a site that provides predictions about stock earnings, IPO prices, and economic indicators.

IFN and 24/7 Media had already developed a relationship before this deal. WhisperNumber.com in January chose 24/7 Media as its ad rep.