RealTime IT News

24/7 Network to Rep for ChannelOne.com

ChannelOne.com, an online network for teens and the Web site of the Channel One Network, signed with 24/7 Network in New York City for online ad sales representation.

The site was designed to give teens a place on the Internet to "Speak Your Mind." "It provides teens a place to discuss their views and it offers marketers a receptive audience and a close-up view of the issues that drive the teen scene today," said Suneel Ratan, vice president/general manager of the Channel One Online Network.

Launched in March 1996, ChannelOne.com features four main content areas--News, Life, Sports and Entertainment--as well as chat rooms and open message boards. A key feature of the online network is live polling. The site claims an average click-through rate of 4% for advertising banners.

The Channel One Network itself is a provider of television news and educational programs to secondary schools across the country.