RealTime IT News

Click2Learn.com Selects WiredEmpire For E-Mail Marketing

Click2Learn.com, a provider of electronic training technology, on Friday tapped WiredEmpire, a subsidiary of Marketing Services Group, Inc. (MSGI), to handle e-mail marketing duties.

Click2Learn.com will use WiredEmpire services to conduct targeted e-mail marketing campaigns, and to collect data from customers and Web site visitors for use in future campaigns.

"We want to maximize the return on our direct marketing programs and selected WiredEmpire because of its unique ability to take advantage of the tremendous marketing opportunities that exist on the Internet," said Sarah Lange, click2learn.com's marketing communications manager.

"Further, CampaignAgent's real-time reporting capability solidified our decision because it will allow us to quickly measure our online direct marketing results, identify successful campaigns, and adjust subsequent campaigns accordingly."