Drugstore.com Kicks Off National "Life in a Tub" Campaign
Page 1 of 1
First MSN showed people trapped in a house and living solely through its Web site, and now drugstore.com is launching a $30 million national campaign that shows a woman who never has to leave her bathtub.
"We are using the idea of 'life-in-the-tub' as a metaphor to demonstrate how using the Internet can free-up time for the important things in life," said Erik Moris, senior director communications for drugstore.com.
"At its heart, this campaign is a fresh and memorable way to show our customer that she can have it all -- a busy work and family life and time for herself."
The media buy will include spot television, cable, and radio in certain top markets. The TV spots will debut on Oscar night, and will also appear on programs like Law and order, ER, Once and Again, and Ally McBeal.
Drugstore.com's alliance with Discovery Health will give it spot placement on all of the Discovery networks including the Learning Channel, History Channel, Animal Planet, and the Travel Channel.
Radio spots will air on News/Talk, Adult Contemporary, Hot Adult Contemporary, Oldies, Classic Hits, Jazz, and Classic Country formats.