RealTime IT News

AdForum.com Launches Creative Library

Adforum.com, a portal for the advertising industry, this week launched AdFolio, an online library of 3,800 creative executions.

The ads are indexed by media, brand, product, industry category, agency, country, and production company. AdForum.com eventually intends to add 2,700 new executions to the site, bringing the total number to 6,500.

"We are fulfilling our promise to build out AdForum.com as a gathering place for the world's advertising and marketing communities," said Hervé de Clerck, founder of MayDream, AdForum's parent company.

"With AdFolio, we provide an easily accessible way for advertisers and ad agencies account executives to watch their competition and benchmark their market worldwide and for creative people, to stay abreast best of their art by keeping an eye on creative ideas and executions around the globe."

The company also plans to add functionality so that users can order ads on CD and have them delivered.