RealTime IT News

Audiohighway.com Inks Marketing Pacts with Yahoo!, RealNetworks

Audiohighway.com, a portal for audio content, on Tuesday forged marketing deals with Yahoo! and RealNetworks, in a push to drive traffic to its site.

The deals, financial details of which were not disclosed, call for audiohighway.com (AHWY) to get aggressive advertising placement on RealNetworks (RNWK) and Yahoo! (YHOO) , beginning this month and continuing through the end of the year.

The effort is aimed at introducing audiohighway.com to potential new users. The Yahoo! deal will expose a huge number of new people to the service, while the RealNetworks agreement puts audiohighway.com in front of people interested in online audio and video.

"These campaigns are part of audiohighway.com's commitment to become the Web's most popular place to listen online," said Jay Adams, vice president of business development at audiohighway.com.

"We expect the campaigns will help make audiohighway.com one of the most highly visited Web sites for online listening during the term of the campaigns."

Visitors to audiohighway.com can access a variety of audio content -- music, audiobooks, news, entertainment, education and information -- in several different formats.