Audiohighway.com Inks Marketing Pacts with Yahoo!, RealNetworks
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The deals, financial details of which were not disclosed, call for audiohighway.com (AHWY) to get aggressive advertising placement on RealNetworks (RNWK) and Yahoo! (YHOO) , beginning this month and continuing through the end of the year.
The effort is aimed at introducing audiohighway.com to potential new users. The Yahoo! deal will expose a huge number of new people to the service, while the RealNetworks agreement puts audiohighway.com in front of people interested in online audio and video.
"These campaigns are part of audiohighway.com's commitment to become the Web's most popular place to listen online," said Jay Adams, vice president of business development at audiohighway.com.
Visitors to audiohighway.com can access a variety of audio content -- music, audiobooks, news, entertainment, education and information -- in several different formats.