RealTime IT News

Narrative Launches Enliven Services

Narrative Communications in Waltham, MA rolled out Enliven Services, a group of end-to-end service offerings for the creation, delivery, tracking and reporting of interactive Web advertising.

Enliven Services is designed to place interactive advertising and direct marketing applications within reach of all Web advertisers, providing one-stop access to all the tools required to create, deliver, track and manage highly interactive multimedia Web ad campaigns.

"At Narrative, we believe it is critically important to remove the technology issue from the online advertising equation," said Hilmi Ozguc, CEO at Narrative. "Up until now, advertisers have been forced to spend too much of their time on custom technology solutions based on proprietary ad formats. Enliven Services is an easy, cost-effective and standard way for agencies to take advantage of the most advanced advertising technologies available today. With Enliven Services, we manage the technology while freeing advertisers to manage the creative aspects of campaigns."

Narrative's Enliven Services are available immediately in two modules, Enliven/Impact and Enliven/Capture. Both have GIF authoring capabilities. They deliver a base level of service that consists of: Enliven campaign hosting, site acceptance management, creative consultation, content trafficking and consolidated reporting.

Enliven/Impact is designed to support enhanced branding, awareness-generation and relationship-building Web advertising campaigns. It is for advertisers who are interested in getting more creativity, higher levels of interactivity and more detailed reporting out of their online advertising programs. Pricing is a CPM model; specifics were not disclosed.

Enliven/Capture is designed for lead-generation campaigns. It provides the ability to solicit and capture detailed information from end users within a banner, resulting in qualified leads that aid in the sales generation process. Pricing is per lead.

Detailed banner usage and campaign measurement data is being made available to advertisers who create ads using the GIF format through Enliven Services. These capabilities include the collection and reporting of mouse hover, detailed user interaction and time measurement data.