Promotions.com, Entertainment Weekly Team For Promotion
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The promotion encourages people to register for the chance to win prizes, including an all-expenses-paid trip to the Hollywood during Oscar time next year.
To enter, people must visit Promotions.com's Webstakes.com Web site, which means the deal with Entertainment Weekly will drive traffic and member registrations at the site.
To support the promotion, Entertainment Weekly is running "Ticket to the Stars" advertising throughout the month of March, and will prominently feature the promotion on banners throughout its Web site.