RealTime IT News

ORB Digital to Launch Brand, an online gardening content and e-commerce start-up, on Monday tapped ORB Digital to help it launch its brand as online agency of record. launched its Web site in January, but it is only beginning to start its marketing efforts as the hot Spring gardening season opens. The multi-million dollar campaign will position as the authoritative source for online gardening advice, perennials, bulbs, shrubs, fruit trees, and trees.

The marketing push is aimed at driving traffic and transactions at the Web site.

"ORB was chosen to launch this brand because of their unique expertise in acquiring and retaining customers," said Jon Roman, vice president of marketing, "We expect the campaign to quickly propel us to the leading position in our category."

Occupying the leading position in the category now is, which kicked off its Spring campaign in late February.