Execs & Accounts for December 19, 2003
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OgilvyInteractive named Eric Wheeler executive director of its New York operations, a new position at the agency.
Wheeler co-founded digital marketing firm Lot21, where he served as president and COO until 2002, when it was acquired by Carat Interactive. During the early to mid-nineties, he held marketing posts with Young & Rubicam and Andersen Lembke.
"His client-driven solutions have encompassed a fully integrated view of one-to-one marketing, making him an ideal leader for our 360 degree approach to branding," said Carla Hendra, CEO of OgilvyOne.
Home accessories retailer CHiA'SSO tapped Tribesoft to develop an e-mail marketing strategy and campaign for the first quarter 2004. Tribesoft will architect an HTML e-mail strategy covering new product announcements, seasonal promotions, and loyalty discounts.
Healthcare list manager Medical Marketing Service hired Kathy Laudani as a business development representative, managing mailing lists and the firm's physician broadcast e-mail service. Her former posts include a stint as group media director of Abelson-Taylor and one as president of KL Media Services.