Execs & Accounts for January 30, 2004
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Switchboard Inc. named Stephen Killeen, president and CEO of WorldWinner, to its board of directors. Prior to leading WorldWinner, Killeen served stints as president of Terra Lycos U.S., director and president of Marketing Services Group, and president and CEO of Raging Bull.
"Stephen brings a wealth of Internet experience and knowledge to the board and we look forward to his contributions," said Bill Ferry, Switchboard's chairman.
GotMarketing, a developer of self service e-mail marketing software, has added 15 agencies to its agency and consultants partnership program. Launched six months ago, the program allows creative agencies to leverage GotMarketing's Campaigner solution, which supports the management of e-mail campaigns.
"Where we once relied on a separate team of digital experts to execute the complete range of e-marketing assignments, GotMarketing's agency program enables us to extend e-mail marketing down to the account teams as part of our portfolio of services," said Daniel Katz, director of digital communications at Brodeur Worldwide, one of the agencies to join the program.
Interactive marketing firm Clear Ink recently earned an assignment with World Vision Canada through a partnership with Russ Reid Company. Russ Reid, a direct response fundraising firm, tapped Clear Ink to expand its client's annual Christmas catalog to the online medium. Clear Ink developed the information architecture and site design.
"We found Clear Ink to be both strategic and creative in their approach to producing an online gift catalogue for World Vision," said Duke Smith, VP and director of the Canada office for the Russ Reid Company.