Execs & Accounts for February 9, 2004
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Tacoda recently added BusinessWeek Online, Primedia and iVillage to its client roster. The three online publishers will use Tacoda's audience management system to profile and target their most valuable user segments. BusinessWeek and iVillage will install the product client-side, while Primedia will use the ASP version.
"We are confident that being able to segment our audience into the groups that are most desired by advertisers will help increase our ad sales," said Peter Naylor, senior VP of sales for iVillage.
Red Door Interactive has picked up staff and clients through its acquisition of agency Avencom. As part of the buy-out, Avencom's Web developers will go to Red Door and its president, Laura Wilbur, will remain on the company's board of advisors. New clients come from the government sector and the home building industries, the agency said.