RealTime IT News

Mimeo.com Kicks Off $20 Million Campaign With Humor

Mimeo.com, a printing service that receives documents over the Net, on Monday kicked off a $20 million campaign that jokingly thanks Vice President Al Gore for inventing the Internet.

The campaign, created by the Martin Agency, debuts today with a full-page center spread in the Wall Street Journal and USA Today.

The ad pokes fun at Gore's infamous comments about inventing the Internet, by thanking him for making possible Mimeo.com's entry into the online document production business.

"Our ads are an interesting way to capture people's attention, introduce our company and category and have a little tongue-in-cheek fun," said Robert Miller, vice president of marketing for Mimeo.com.

"Our intention is to use this statement, which has become a part of current pop culture, to draw attention to a growing online industry."