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Ursus Telecom Taps Beyond Interactive for $5 Million Campaign

Ursus Telecom (UTCC) on Tuesday chose Beyond Interactive to handle all online marketing for theSTREAM.com, a site that sells its communications services, with initial spending for the global campaign estimated at $5 million.

Beyond Interactive is managing all campaign strategy, including media planning and buying, campaign management, reporting, creative design, and third-party ad serving.

The effort is designed to increase consumer awareness of theSTREAM.com.

"With the initial deployment of our affiliate portal marketing agreements underway, we are ready to begin a comprehensive online media campaign for theSTREAM.com on a worldwide basis," said Luca Giussani, chief executive officer of Ursus.

theSTREAM.com has recently introduced free ISP service, free Web-based e-mail, and a phone-to-phone IP calling plan. In some areas it competes with Net2Phone (NTOP), which has, so far, gained more widespread recognition.

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