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Business.com Names Agencies for Launch

Business.com, the new eCompanies-incubated Internet service for businesses, has tapped four firms to help it launch and market itself on an ongoing basis.

Deutsch LA is handling advertising duties. Golin/Harris International will do public relations. Organic and marketing agency UPSHOT are acting as strategic marketing partners.

The goal, toward which all of the companies are working, is to position Business.com as the place to go for the information and online resources needed to succeed in business.

"We've created a powerful team of experts who will work closely together to launch the site that will change the face of business," said Jake Winebaum, acting chief executive officer of Business.com and co-founder of eCompanies.

"The team possesses both extensive Internet branding experience and a shared passion and enthusiasm for Business.com and its mission."