RealTime IT News

MeTV.com Taps Engage as Rep Firm, Streaming Ad Partner

MeTV.com, a broadband streaming-movie start-up, on Monday selected Engage Technologies (ENGA) to sell its banner advertising, and partnered with the company to develop streaming rich media ads for the site.

"Our database management capabilities enable us to tailor category specific ads to interested members who will be among the first generation of broadband ad consumers," said Martin French, senior vice president, marketing, MeTV.com.

"As we continue to ramp up our service offerings moving toward our June consumer roll-out, monthly hits now exceed one million, making MeTV.com an attractive site for marketers who want to reach the influential 18 to 34 year-old demographic."

MeTV.com plans to offer video on demand, which will include full-length movies and television shows.

Engage, a subsidiary of CMGI (CMGI), has also worked with both Real Networks (RNWK) and Microsoft (MSFT) to develop ads that work with their streaming technologies.