NetCreations to Manage WebPromote E-mail List
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The deal boosts NetCreations' PostMaster Direct Response database to 894,445 e-mail addresses, according to president Rosalind Resnick. Financial arrangements were not disclosed.
The WebPromote list offers e-mail addresses of Internet users who have signed up to receive information about business, employment, computing, entertainment, health, travel and other popular topics. WebPromote began collecting opt-in e-mail addresses on its site over a year ago but had managed its list in house until now. WebPromote will continue to offer its lists through its own sales force as well.
NetCreations will store WebPromote's e-mail addresses in its Web database, provide delivery and merge/purge services, and offer the lists for rent through its online marketplace.
"As an opt-in email marketer, WebPromote has long been our ally in the war against spam," Resnick said. "We are delighted to gain such a strong partner in our quest to build the largest database of opt-in e-mail addresses on the Net."