NorthPoint Promotes "Broadband Lifestyle" in New Campaign
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The campaign, aimed at increasing usership of NorthPoint's DSL service, will consist of print, radio, outdoor, online and direct marketing executions, in addition to a redesigned NorthPoint (NPNT) Web site which will allow people to order DSL directly online.
The campaign will show people engaged in Internet activity that's difficult with conventional dial-up service, like downloading multi-media files, watching streaming video, and participating in video conferencing.
The ads, aimed at reaching both the consumer and the business audience, launch Tuesday in major business and consumer publications. Spending wasn't disclosed.