RealTime IT News

Online Grocer Pink Dot Taps BBDO West

Online grocery and prepared food delivery firm Pink Dot this week picked BBDO West as advertising agency of record for an estimated $10 million account.

BBDO West was selected after a competitive review process involving six agencies.

The agency will work to increase awareness of Pink Dot's services in Southern California, and continue marketing efforts as the company rolls out its services across the country. Besides helping with brand building, BBDO West will also handle media planning, media buying, and strategic planning.

In addition to Pink Dot, clients of BBDO West include Charles Schwab, EarthLink, eCandy, and Headlight.com.