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Advertising.com Unveils New Ad Serving System

After a year of development, cost-per-click player Advertising.com on Wednesday released its new ad serving system -- Ad-OS -- which can deliver ads across multiple platforms, including Web, e-mail, set-top boxes, and wireless platforms.

"We believe that Ad-OS will help the online advertising industry evolve beyond merely targeting broad demographic groups, towards a more effective utilization of the Internet as a true one-to-one marketing tool," said Scott Ferber, chief executive officer and co-founder of Advertising.com.

"Our company will continue to support the industry with leading edge technology solutions as it moves inexorably towards a transactional model."

Advertising.com plans to combine its new ad serving system with its other technologies -- AdLearn and AdServe. AdLearn uses anonymous consumer profiling to optimize the messages delivered to a particular individual, and AdServe provides reporting for campaign management.