Ask Jeeves Gets Fruity With Marketing Efforts
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The deal, part of the company's national branding campaign, is aimed at expanding Ask Jeeves' (ASK) reach and increasing awareness about the information available at the company's Web site.
The stickers will feature a picture of Ask Jeeves' signature butler and questions like "What nutrients are in bananas?" and "What's a recipe for banana cream pie?"
The latest fruity initiative follows Ask Jeeves' other produce pushes, which put questions on 15 million apples in the fall and 60 million oranges beginning in March.
"Our partnership with DOLE will enable us to reach a large number of people who may not realize the wealth of information available on the Web."