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Media Central Launches Anti-Drug Banner Design Competition

Marketing and media news site Media Central launched "Designs for a Drug-Free America," a Web banner design competition to benefit the Partnership for a Drug-Free America.

The competition, which is open to professional designers, will be accepting entries through April 20. Judging will be conducted by an independent committee chaired by Frank Dudley, executive director of the Internet Advertising Bureau. The finalists will be announced in May 1998, and the winning banner will be announced at a subsequent press event in New York City.

The goal of the contest is to drive traffic to the Partnership for a Drug-Free America web site. The winning banner will be featured on Media Central and other sites including USNews Online, Christian Science Monitor Electronic Edition, CNN Interactive and iVillage's Parent Soup.

The Web site of the Partnership for a Drug-Free America provides information about drugs, drug paraphernalia and descriptions of the negative effects of various substances.

"We're pleased that our site will be the venue for such an important project," said Bill Duke, Media Central publisher. "Our goal is to select a banner that will reach as many concerned parents and educators as possible."

"Our mission is to change public attitudes about drugs and to denormalize drug use by making it less glamorous and less acceptable," said Sally Marshall, senior vice president of Partnership for a Drug-Free America. "The more parents that visit our site to educate themselves about the problem, the better prepared they will be to talk to their kids about drugs."

Entrants can view samples of previous Partnership for a Drug-Free America banners here. For more information on the contest or a complete list of rules and regulations, call Khanh Nguyen at 203-358-4134 or click here.

Media Central is a division of Cowles Business Media whose other properties include the magazines DIRECT, Catalog Age, American Demographics, Marketing Tools, PROMO, Folio, Circulation Management, Digital Production Executive (DPx), Cable World and Cable Avails.