RealTime IT News

BLACK Ink. to Handle Prodigy's Direct and E-mail Marketing

Internet service provider Prodigy Communications Corp. on Tuesday tapped marketing firm BLACK Ink. to help it attract and keep customers via direct and e-mail marketing.

The campaign will highlight Prodigy's (PRGY) products and technology, positioning them as easy to use. Prospective customers will be targeted through an integrated direct mail and e-mail promotion that asks, "Are you a prodigy?"

BLACK Ink. was selected from several agencies vying for the account.

"We are ecstatic to be working with Prodigy to leverage their strong national brand awareness through direct mail and online programs," said Richard Dale, president of BLACK Ink. Marketing.

"The bar is so high in this competitive arena. BLACK Ink. will utilize both the arts and sciences to breakthrough the clutter by communicating how Prodigy unlocks the potential of the Internet."

Prodigy targets its service to three Internet markets: consumers, small business owners and the US Hispanic population.