RealTime IT News

Microsoft, Forge Strategic Sponsorship Deal

Microsoft's bCentral small-business site on Wednesday partnered with reverse marketplace, in an agreement that lets visitors to the Microsoft (MSFT) site search and request quotes for business products and services.

The deal is the first step in what the companies expect will eventually develop into a more multi-faceted relationship. Aside from the fact that this agreement aligns with Microsoft, it also represents the company's focus on the small business market. Financial details weren't disclosed.

Under the terms of the agreement, the two companies will create co-branded pages on the bCentral site, which will allow visitors search and request quotes through

"The Microsoft bCentral sponsorship enables to reaffirm our leadership in the reverse marketplace segment," said Raghave Kher, president and chief executive officer of

This deal represents the fourth strategic partnership that has forged in recent months. It also counts America Online/Digital City,, and among its partners.