RealTime IT News

El Sitio Signs J. Walter Thompson as AOR for US Market

El Sitio Inc., a Hispanic-oriented network that operates the El Sitio and O Site Web properties, this week tapped J. Walter Thompson to handling branding for the US Market.

Although estimated spending for the account wasn't disclosed, El Sitio (LCTO) spent $5.9 million on advertising in the first nine months of 1999.

The effort with J. Walter Thompson is expected to include a mix of out-of-home, television, radio, print and direct mail advertising. The campaign will highlight four El Sitio products -- Cupido Net, El Sitio 3D, free e-mail, and chats.

"Creating a cohesive and distinct identity in the US is key to building a globally recognized brand," said Mariano Varela, vice president of marketing of El Sitio USA.

The one-year contract with J. Walter Thompson will involve communication consultation, brand communication and promotional strategies, and media planning and buying.

We have made updates to our Privacy Policy to reflect the implementation of the General Data Protection Regulation.