Computer Mag Ad Data Service Established
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Naperville, IL-based Riverwalk Software launched a new service geared to marketing professionals at software, hardware and Internet firms.
Called MediaFlash-Computer/I nternet Edition, the service provides subscribers with a monthly report detailing editorial, advertising and calendar information for 20 leading computer publications.
MediaFlash is the first in a series of "narrow-push" services planned by Riverwalk in 1998. "This report gives subscribers an easy and thorough way to keep on top of PR and advertising opportunities in leading weekly and monthly publications. Rather than chase down this information one publication at a time, MediaFlash is a unified report that arrives in the subscribers mailbox by the 10th of each month," said Tracy Wilson, director of marketing for Riverwalk.
MediaFlash reports provide editorial calendar information four to six months before actual publication, providing ample time for contact. The report also includes a section highlighting changes in editor contacts, editorial philosophy or change in ownership of a publication.